Sidrah Nayyer


I'm Sidrah.
I Love to Elevate Brands, One Strategy at a Time.

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A little bit about me...

Beauty Meets Strategy

As a seasoned brand manager in the beauty industry based in Pakistan, I excel in developing and executing comprehensive brand strategies that amplify market presence and drive consumer engagement.

With an eye for trends and a results-driven mindset, I specialize in crafting compelling narratives that resonate with diverse audiences. From product launches to marketing campaigns, my expertise spans the spectrum of brand elevation.


Brand Building

Crafting a compelling beauty brand requires a well-defined 360° experience. I believe a brand encompasses the entirety of customer touchpoints, education, strategic partnerships, digital assets, and more.

As a brand manager, I focus on elements like Brand Identity, Brand Equity, Positioning, Messaging, Competitive Analysis, Target Markets, Loyalty Programs, CSR, and Public Relations.

These building blocks shape a brand's distinct identity and success in the competitive beauty industry.

Social Media Marketing

Effective social media marketing goes beyond posting content; it's about creating engaging experiences across various platforms. It involves understanding your audience, impactful messages, and leveraging analytics.

My goal encompasses developing content strategy, audience engagement, platform optimization, and data-driven decision-making that align with the brand's identity and resonate with the intended audience.

It's about building a brand presence that resonates with the target audience and adapts to the dynamic landscape of social media.

Graphic Design

Digital design, encompassing web and graphic design, is a pivotal aspect of shaping a brand's online presence. Utilizing advanced digital tools, including graphic design software, is essential for creating visually compelling and user-friendly interfaces.

With in-depth proficiency in Photoshop, Lightroom, Illustrator and InDesign to craft impactful visuals for brand aesthetics.

The goal is to harmonize local identity with international guidelines, ensuring a seamless and visually engaging brand experience across various digital platforms.


Effectively managing education initiatives is crucial for a brand's success. Industry trends, market dynamics, and consumer behavior involves comprehensive training on the brand portfolio.

As a brand manager, staying updated through continuous education is paramount. This extends to equipping the sales and marketing teams with in-depth brand education.
A well-managed educational approach ensures my team is not only well-versed in market trends but are adept at communicating the brand's value.



I specialize in creating impactful brand experiences, showcasing proficiency in brand identity, education sessions, digital marketing, influencer events, and social media management. With a focus on results-driven strategies and collaboration across teams, I navigate market trends and consumer insights to drive brand success.

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